Google Core Web Vitals: What are they and why should I care?
Whether you’re a business owner or a marketing director, ensuring that the company website is designed to work in harmony with Google should be a key item on the agenda.......
Noticeable drop in reviews showing in Google search results
Search Engine Land has reported that Google is showing fewer review stars in its search results. While this is important to keep an eye on, let’s keep in mind that......
How to Jump-Start a Dead Social Media Strategy
Let’s face it, social media is hard to keep on top of. Many companies get excited initially and the ideas, content and execution flow like a river. But somewhere along the way something unexpected happens... the ideas and execution stop. If this on and off social media strategy sounds familiar, you're not alone. For many, anxiety begins to play a role in the inaction and continued delay in posting. So, how can we jump-start a social media program? The direct answer is, you just start. ...
The Most Shocking Thing About The Cambridge Analytica Scandal
There are several shocking things about the recent Cambridge Analytica scandal and the improper harvesting of 87 million Facebook users. But ignore the Russians, Trump, political motives and the trust......
Facebook Tracks Users and Non-Users Off Site – So Does Everyone Else
Since the Cambridge Analytica breach and the subsequent hearings Mark Zuckerberg has attended, many people are becoming fixated on the concept of user tracking. While this may come to a......
Year 1 Down. Thank You Everyone
Think Bright Marketing reached a milestone in August – 1 year officially in business. The idea of turning the side hustle into a full time job was difficult to make,......
eCommerce Conversion Rates That Matter
The historical metric that is tossed around often is the general “conversion rate” (the percentage of users who take a desired action, i.e. total sales divided by total users). With......
Good Websites Not Optional: 60% of customers are less likely to make a purchase because of a bad experience.
5 years ago, 60% of small business owners didn’t have a website. The conversation was about getting a presence online. Then the conversation shifted to mobile websites and mobile search.......
Honest SEO Is Simple but Difficult | 5 Tips for Doing SEO Right
If you’re a business owner you’ve gotten solicited at one point or another by a company guaranteeing you first place on Google. While this sounds good in theory, it’s not......
SSL Will Be The Standard in 2017 – Is your site ready?
SSL is making headlines over the past few months due to it’s rise in availability and the emphasis major players like Google and WordPress have given the SSL status. Google......
What Is Marketing? How to Clearly Explain at a Cocktail Party.
I was reminded of a excerpt from a book that I read some time ago, I've found the passage a few places on the web, so not sure of it's original source. If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Showground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion......
Mobile Wins Again! Google is building a new and improved search index strictly for mobile.
Google’s Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one. On the heals of “mobilegedon” which started to prioritize mobile results,......
Marketing in 2020 – 6 Ideas
Over the past 6 months or so, I’ve had several conversations with executives and marketing professionals across the country about the “future of marketing.” The following is my hypothesis on......
New Responsive Display Ads
About responsive ads These new ad units being rolled out across Adwords are responsive ads automatically adjust their size, appearance, and format to fit just about any available ad space.......
Understanding the New Google Adwords Expanded Text Ads
In May this year, Google announced some major changes to Google Adword (and Analytics for that matter) at their annual Google Performance Summit. Now that the changes are here, and......
Four Major Updates Coming to Google AdWords
As announced at Google’s recent Performance Summit the search engine giant is redefining their flagship product generating tens of billions of dollars – Google AdWords. The goal is to make the......
Hanging My Own Shingle – Think Bright Marketing
Today I am announcing that I’ve hung my own shingle. Think Bright Marketing. Given the focus on digital marketing, I propose that we rethink the old saying, “hung a shingle”......