Search Engine Land has reported that Google is showing fewer review stars in its search results. While this is important to keep an eye on, let’s keep in mind that Google is always testing various strategies and Search Engine Results Page SERP layouts. For those......
Let’s face it, social media is hard to keep on top of. Many companies get excited initially and the ideas, content and execution flow like a river. But somewhere along the way something unexpected happens... the ideas and execution stop. If this on and off social media strategy sounds familiar, you're not alone. For many, anxiety begins to play a role in the inaction and continued delay in posting. So, how can we jump-start a social media program? The direct answer is, you just start. ...
There are several shocking things about the recent Cambridge Analytica scandal and the improper harvesting of 87 million Facebook users. But ignore the Russians, Trump, political motives and the trust issues. I’m shocked that one fact is being ignored, it is simply amazing. In one......
Since the Cambridge Analytica breach and the subsequent hearings Mark Zuckerberg has attended, many people are becoming fixated on the concept of user tracking. While this may come to a surprise to some, almost every website you visit is tracking you. If you Google what......
Think Bright Marketing reached a milestone in August – 1 year officially in business. The idea of turning the side hustle into a full time job was difficult to make, but one that has been amazing. I cannot thank my clients, friends and family for......
The historical metric that is tossed around often is the general “conversion rate” (the percentage of users who take a desired action, i.e. total sales divided by total users). With today’s fragmented channels, this is deeply flawed as a metric. First, what is a “good......
5 years ago, 60% of small business owners didn’t have a website. The conversation was about getting a presence online. Then the conversation shifted to mobile websites and mobile search. Along the way something was missed. The concept of quality. Vistaprint Digital recently published......
If you’re a business owner you’ve gotten solicited at one point or another by a company guaranteeing you first place on Google. While this sounds good in theory, it’s not as simple as agreeing to a contract on a cold call. It’s thinking like this......
SSL is making headlines over the past few months due to it’s rise in availability and the emphasis major players like Google and WordPress have given the SSL status. Google announced that it would begin giving priority preference to websites with an SSL, vs unsecure......
I was reminded of a excerpt from a book that I read some time ago, I've found the passage a few places on the web, so not sure of it's original source. If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Showground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion......
Google’s Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one. On the heals of “mobilegedon” which started to prioritize mobile results, this move is not surprising. What is surprising with this announcement is the concept of......
Over the past 6 months or so, I’ve had several conversations with executives and marketing professionals across the country about the “future of marketing.” The following is my hypothesis on where the future of marketing is going, and in 2020 we can all take a......
About responsive ads These new ad units being rolled out across Adwords are responsive ads automatically adjust their size, appearance, and format to fit just about any available ad space. This responsive nature helps increase the number of impressions for a given campaign, as it’s......
In May this year, Google announced some major changes to Google Adword (and Analytics for that matter) at their annual Google Performance Summit. Now that the changes are here, and most Adwords accounts can manually toggle to the new dashboard, and new accounts set by......
As announced at Google’s recent Performance Summit the search engine giant is redefining their flagship product generating tens of billions of dollars – Google AdWords. The goal is to make the tools to make and manage campaigns easier, while also making the ads more relevant to......
Today I am announcing that I’ve hung my own shingle. Think Bright Marketing. Given the focus on digital marketing, I propose that we rethink the old saying, “hung a shingle” and instead use “launched the website.” The phrase dates back to the early 1800’s, has......
