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Let’s face it, social media is hard to keep on top of. Many companies get excited initially and the ideas, content and execution flow like a river. But somewhere along the way something unexpected happens... the ideas and execution stop. If this on and off social media strategy sounds familiar, you're not alone. For many, anxiety begins to play a role in the inaction and continued delay in posting. So, how can we jump-start a social media program? The direct answer is, you just start. ...

Think Bright Marketing reached a milestone in August – 1 year officially in business. The idea of turning the side hustle into a full time job was difficult to make,......

The historical metric that is tossed around often is the general “conversion rate” (the percentage of users who take a desired action, i.e. total sales divided by total users). With......

I was reminded of a excerpt from a book that I read some time ago, I've found the passage a few places on the web, so not sure of it's original source. If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Showground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion......

Over the past 6 months or so, I’ve had several conversations with executives and marketing professionals across the country about the “future of marketing.” The following is my hypothesis on......

About responsive ads These new ad units being rolled out across Adwords are responsive ads automatically adjust their size, appearance, and format to fit just about any available ad space.......

As announced at Google’s recent Performance Summit the search engine giant is redefining their flagship product generating tens of billions of dollars – Google AdWords.  The goal is to make the......

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