There are several shocking things about the recent Cambridge Analytica scandal and the improper harvesting of 87 million Facebook users. But ignore the Russians, Trump, political motives and the trust issues. I'm shocked that one fact is being ignored, it is simply amazing. In one of...
Since the Cambridge Analytica breach and the subsequent hearings Mark Zuckerberg has attended, many people are becoming fixated on the concept of user tracking. While this may come to a surprise to some, almost every website you visit is tracking you. If you Google what is...
The historical metric that is tossed around often is the general “conversion rate” (the percentage of users who take a desired action, i.e. total sales divided by total users). With today’s fragmented channels, this is deeply flawed as a metric. First, what is a “good conversion...
5 years ago, 60% of small business owners didn’t have a website. The conversation was about getting a presence online. Then the conversation shifted to mobile websites and mobile search. Along the way something was missed. The concept of quality. Vistaprint Digital recently published results from...
Over the past 6 months or so, I've had several conversations with executives and marketing professionals across the country about the "future of marketing." The following is my hypothesis on where the future of marketing is going, and in 2020 we can all take a...
About responsive ads These new ad units being rolled out across Adwords are responsive ads automatically adjust their size, appearance, and format to fit just about any available ad space. This responsive nature helps increase the number of impressions for a given campaign, as it's no...
In May this year, Google announced some major changes to Google Adword (and Analytics for that matter) at their annual Google Performance Summit. Now that the changes are here, and most Adwords accounts can manually toggle to the new dashboard, and new accounts set by...
As announced at Google’s recent Performance Summit the search engine giant is redefining their flagship product generating tens of billions of dollars - Google AdWords. The goal is to make the tools to make and manage campaigns easier, while also making the ads more relevant to...
